A social media marketer’s toolbox is important to enable you to reach and connect with your audience. Specifically, with the outbreak of COVID-19, it is essential to blend with the changing trends, improve communication with your audience, and equip yourself with the marketing tools that can help you to do so.
Businesses everywhere are scrambling to change their policies, refurbish their websites with information about COVID-19 response, and provide customer service for the people who have concerns. Though it’s a challenge for business it’s essential to serve well to customers, blend with the changing trends, build trust and loyalty and equip yourself with the marketing tools that can help you in these precarious times. Thus it becomes more necessary to declutter your workspace and assemble only those tools that would help you to work more efficiently.
Good social media tools enable you to find more sharable content, schedule posts at the ideal time, measure the effectiveness of your campaigns and also give you insights to improve your social presence.
But with the flood of apps, integrations, and add-ons, it can be overwhelming to figure out which network you should invest in. Today I’m going to address this issue and hopefully provide you with a feasible solution.
Here is a list of the ten best social media tools for social media marketers that have proven to create an impact.
Hootsuite is a classic, old-school, multifaceted social media tool designed to drive a campaign and promote your business. Counted as one of the most popular social media marketing tools, it covers almost all the major social media channels like Facebook, Instagram, Twitter, YouTube and Pinterest. Hootsuite offers automated scheduling and tracking, a team management feature and collaboration on your social media accounts. It’s beneficial particularly for large-scale companies or agencies who manage multiple accounts and pages.
BuzzSumo is one of the best tools to measure social reach. It lets you find the most shared content, trending influencers and helps you to analyze which content performs best for any topic, which ultimately guides you to identify and connect with influencers. You just need to search for a topic or a domain to get started.
It also makes competitor research and helps you to know where you stand in the market.
Visual content is more preferred than textual content and this makes it even more crucial for your business. Canva can be very helpful to pick up your visual content marketing strategy. It features multiple fully-editable templates, a massive library of over two million graphic elements and drag and drops editor designed for different social media platforms ranging from Facebook to Instagram to YouTube thumbnails. This gives marketers the ability to design great visual content for sharing on social.
Buffer reply is a part of Buffer which is a social media brand-building tool designed to make it easy for businesses and marketing teams to schedule posts, analyze performance, and make social media engagement easy for marketing and support teams by compressing it in one place.
It’s a single inbox where all the conversations from your different social media platforms peacefully coexist and therefore it serves as a huge time saver.
Mention is one of the best platforms to monitor all conversations about your brand across the web and social media platforms as well as on any blogs, websites, forums, etc.
With the plethora of applications and changing interests tracking and understanding your audience’s sentiment is really important. Mention allows you to track your reputation across different social media networks by offering tools that can help you can get alerts whenever there is a mention about your brand. This, in turn, can help you to improve your market presence and frame the direction of your strategy.
Currently owned by Twitter, Tweetdeck is a simple and fully-featured dashboard for Twitter. Users can tweet, schedule tweets, reply, retweet, favourite, send Direct Messages and manage and monitor multiple accounts and streams, in just one single interface. They can also be followed, mute or block accounts, and view Twitter profiles. With all these features TweetDeck is the tool to consider if you want to manage your social media in your browser with notifications and live streaming.
CoSchedule is a marketing calendar and is a great preference for social media marketers. Perfectly suited for mid-market and enterprise companies seeking a unified marketing platform, it is the fastest-growing media management tool. CoSchedule can be used as a marketing calendar, content organizer, work organizer, social organizer, asset organizer, and integrates with your favourite tools to give you powerful options for editing content, tracking your success, simplifying your workflows and more.
Featuring ready-made designs, GIF charts, and the ability to import data from Excel, Google Drive and Analytics, Dropbox, etc, Infogram is free web service and an infographic creation tool that helps marketers share and visualize data through maps and charts.
The automatic country detection only works in English but is a particularly innovative feature as it automatically scales according to the countries for which you have data. Infogram is especially suited for beginners and can help you to make professional-looking charts and infographics in a couple of minutes.
Sendible was built especially for agencies and has many features which include a Smart Queue feature that helps you put your favourite posts on repeat along with a Smart recommendation system. It also has features like Social Inbox, a CRM that empowers you to treat the people that you interact with like leads, a separate dashboard for each client which strengthens your client management support, etc.
SocialPilot is a social media marketing tool tailored to increase brand awareness and traffic and is a scheduling and marketing platform specially used by social media professionals. It is a great platform because it offers many features in one dashboard and supports many networks such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest. It has a simple, clean, and very organized user interface which makes it perfect for the people who don’t like chaos.
I hope that the above list of Social Media tools would help to make your work process more smooth and yielding. Remember that your health is of utmost value, and a good physical condition makes a person more productive. So stay healthy, optimistic, and let no hostile thoughts hamper your vigour or work.