Businesses today are facing numerous unprecedented challenges, mainly because of the need to find new ways of operating. With the increasing versatility in the audiences’ choices, marketers too need to navigate new landscapes to promote the products and services of their brands. The world wide web being one of those, and a website is the best way to keep your presence know.
The question that ought to arise here is, “All this can be achieved by marketing techniques. So why worry so much about the brand website?” With growing
What Makes Creativity Essential In Marketing And Your Brand Website?
From unique advertising campaigns, SEO friendly copies to custom marketing materials and catchy graphic designs, creativity in marketing efforts can help your brand stand out from your adversaries and capture the attention of your audience and ideal customer. This can further help your business to lock in sales and make profits.
And to answer why your brand website should be creative too, it is simply because –
Your brand website represents your business vision.
Creativity In Brand Website
Your brand website mirrors your brand reputation. It represents what your brand stands for and helps the audience to understand your vision behind the products or services. This in turn assists them to connect more with your business. So, how creative should your brand website be? Well, it depends on your group of target audience and your ultimate vision behind the business.
How To Build A Creative Brand Website And Attract More Customers?
Now that you have got a vague idea that you need to build a brand website that showcases your products and services most attractively and engagingly possible.
But how to do that?
There are some proven ways to attract more audience and thereby potential customers by the way you build your brand website.
Let’s take a look at them.
- Speak A Thousand Words With One Image
Images can assist with your brand positioning in various forms.
Image forms can be –
A. Diagrams – Diagrams are symbolic representations that explain a piece of information using visualization techniques. The different types of diagrams include Chart-based diagrams, Graph-based diagrams and Schematic diagrams.
B. Illustrations – Illustrations are pictures or diagrams used to explain text, concept or process and make them clear or attractive.
C. Infographics – Infographics are graphic visual representations of data that uses imagery, charts, and minimal text to give an easy-to-understand overview of a topic to the reader.
They all will help you put your business out in the market and assist with Search Engine Optimisation (SEO).
Develop a knowledge of colour theory, make experiments, understand what works in digital marketing and what doesn’t. Having a clear and effective colour scheme is important to support your branding and can be used to foster the emotions in your audience making them experience what you want when they engage with your business.
In digital marketing, an image is worth a thousand words. And every image or video that you post should display your brand values
2. Write To Express And Impress
The power of words in the marketing world is not unknown. We all know what a creative piece of copy or blog or a creative tagline for a marketing campaign can result in; well, not in exact numbers so to say. But the point is, content sells only when it’s creative enough to grab the attention of the audience for more than the fleeting second when they see it. And this where words come into play.
To have powerful and persuasive content is okay, but is it readable? Is your content understandable for the age group of audience you are targeting? Does your piece of work have a smooth flow? All these are the primary questions to be asked before you publish anything on your website or your social media platforms.
- Make sure to choose a maximum of three typefaces for your entire website.
- Choose your text fonts according to the theme of your branding and make sure to continue to use them in all your marketing ventures, be it blog posts, copies for posts in social media platforms or so on, in the future.
- If your website is content-heavy, remember to bring a contrast in the fonts but not so that they mismatch.
- Always remember to proofread, spell check and see that your content is unique!
3. Take A Lead With Videos
Videos can work wonders for your marketing campaign. It’s no brainer why YouTube is one of the leading social media platforms. Over 2 Billion users login to YouTube every month and over 500 hours of content get uploaded every minute.
People like visually attractive content. Moving objects and text, animated videos, exciting background music and so on act as a magnet for the audience. Digital marketing in the form of videos helps brands to attract more attention from the audience and increases the chance of turning them into customers.
So put on your creative hats and spice up your brand website and social media platforms with some attractive videos.
4. Never Compromise On Professionalism
There is no shortcut to producing quality web design. This is one aspect of digital marketing that can be confusing to implement yourself. When you’re busy establishing a business, it’s better to seek professional help.
Most professional graphic and web designers have substantial technical backgrounds. They have spent time and money to perfect their craft and it’s better to trust and employ them to build an attractive website for your business.
It has become standard for nearly all businesses with an online presence to outsource their design work and to hire professionals to manage their accounts on several social media platforms. It’s often not expensive and works wonders to improve your brand presence and market value.
So don’t ponder on how creative your brand website should be and rather invest that time to make your website unique and personal. Remember, there are no criteria that judge creativity.
Bonus Tip –
You can unfurl your creative side to design only if you manage to build your website. There are various platforms where you can build a website flawlessly.
Some of the leading website builders in the industry are –
500+ designer templates
Great social tools & SEO
Modernistic & easy-to-customize templates
Flexible checkout & payment modes
Fast & secure hosting
There are various other platforms where you can build your brand website. So make sure to research and use the platform that suits your business requirements.
If you want professional help with your campaigns across various social media platforms or brand websites simply contact us at Besi Marketing Solutions. We provide compelling, market-friendly and creative digital marketing and digital network marketing services.
Make sure to check out our website!