7 Ways To Sizzle The Digital Market
For the people who live to eat, food is nothing less than art. Even the busy bees who spend their days on caffeine and Mac & Cheese search for the best brands and places where they can enjoy their favourite meal. With the changing perspective of people on food, marketing healthy options which suit their taste buds is becoming a must for the food and beverage brands.
If you have a food brand, restaurant or grocery store, and want people to buy what you are selling, you have to up your game and give them a good reason.
Different people have different preferences when it comes to food preferences. Whether healthy snacking options or a gourmet frozen entrée, your digital food marketing strategy should focus on the various factors that appeal to people, like health, taste, convenience and sustainability of food.
Here we are going to discuss 7 effective ways you can use digital marketing for food and beverage brands –
1. Blog What You Sell/Make
For a food and beverage brand, publishing blog posts and maintaining a blog page on your website can help you show up on the SERPs (search engine results pages) and drive organic traffic to your website.
You can list out the ingredients used to make your product and write blog posts about how these ingredients – herbs, fruit extracts and so on, can improve health. You could also write fun blog posts with simple recipes that are easy to make and include your food items.
Rather than marketing your food product, you are only creating hype among your target audience to make them visit your blog and read your content.
2. Use Facebook Posts And Paid Traffic
Boosting your posts on Facebook is a tried and tested concept. But have you tried to run ads to promote your blog posts?
You will have to spend some bucks on advertising, but the kind of audience you can reach by it is worth every penny. Running ads can not only help you to create buzz for your next food product launch but also help you generate leads and drive sales.
Use attractive images of your food, write a catchy headline and include a Call-To-Action (CTA) button to prompt your target readers to read your blog post.
Click here to know more about Facebook marketing.
3. Run Facebook Contests And Ads for Distributorship
Facebook contests are one of the best ways to increase the likes and shares on your posts. This is a proven digital marketing strategy for the food and beverage industry.
Fun Facebook contests with gifts for the winners, like asking the audience to share pictures and personal experiences, not only keep your customers engaged but also create a personal testimonial for your brand or business and increase your sales.
If you are open to offering franchise opportunities, you can run Facebook ads for distributorship and market your products. This will not only create awareness about your business and products but will also attract prospective partners to distribute your products.
4. Serve Hot With Visual Stories On Instagram
Marketing via Instagram stories is running like wildfire in the digital marketing domain, especially for the food and beverage industry.
Food and beverage brands, restaurants, retail shops, bakeries and foodies are using the platform to showcase their love for food and spread their name in the market.
By using strategic headlines in your stories, taste-tickling images and sharing valuable information regarding different cuisines and ingredients; and subtly placing your products on the list – you can promote your product and drive your audience to become customers.
Tips –
- Instagram doesn’t support GIFs. So use Boomerang if you want to appeal to the millennial and younger generations.
- Merge your Instagram and Facebook accounts to ease out the job.
- Make sure your Instagram account is a “Business Account” and place the visibility to “Public”.
Check out more on Instagram marketing from –
5. Bring In The Crowd With Festive/Seasonal Offers
Festivals, around the globe, are times to relax and rejoice, and eating delicious food takes a considerable part of it. Brands and businesses in the food industry pull out seasonal deals and special festival offers to promote their products in this period.
Sharing coupons through Facebook offer claim ads, hosting Instagram giveaways, offering discounts and adding a holiday feel to the ad campaigns (in images and texts) is one of the best ways to add a personal touch to your digital marketing campaign and to promote your food products.
6. Use Videos To Promote Products & Customer Reviews
Video marketing is one of the upcoming digital marketing strategies that is making numbers for food and beverage brands. Publishing content in the form of customer review videos and product videos has been considered effective by businesses in various fields.
- 83% of businesses have found video marketing an effective digital marketing strategy to boost their ROI.
- Website landing pages with a product video or a customer review video can increase conversions by 80%
- If your website has videos embedded in it, your chances to show up on Google becomes 53x.
To know more on video marketing, check out –
Marketing via videos is the No.1 social media strategy
Tips –
- Promote video ads using Google Ads (once known as Google AdWords).
- Create Facebook video ads to give an extra boost to your videos.
7. Make Use Of Infographic To Promote Your Food &nd Beverage Products
Remember the 8 seconds theory? Yes, that’s all you get to influence today’s impatient audience. That’s your time frame to gran their attention, convey your message and lead them into becoming your customer. Infographics are surely a great way to do this.
Infographics are the calculated medley of data, content and simple yet creative graphic design.
Using infographics is the best way for you as a brand to deter from text-heavy content to content with captivating visuals.
Perks –
- You can convey your message clearly and concisely.
- They perform fantastically on social media – immensely shareable.
Take care of customization and media-rich marketing, when it comes to digital marketing of food and beverage brands. Product shots on Instagram that can make people hungry, a couple of video recipe tutorials, fancy posts and recipes on Facebook, and engaging stories from your customers or suppliers now and then can keep your brand hot in the food and beverage industry.
For any help to boost your food and beverage brand, contact us at Besi Marketing Solutions. We provide compelling, innovative and market-friendly digital marketing and digital network marketing services for various brands and services.
Check out our website to know more!
