What is video marketing? Video marketing is the new go-to option for social media marketers and businesses in order to boost brand awareness and gain potential customers. Video marketing is highly-engaging and known to improve customer retention...
The most significant way by which companies can improve their brand presence and conversion rates is via customer interaction. Any type of customer interaction that a business has, whether it is through one’s website, social media...
With the increase in the interaction of people on social media platforms and bombardment of various kinds of information which includes detail about a wide range of products and services, it is natural for people to tune out most of the input...
The idea of Twitter was cultivated in 2006 primarily due to the expensive rates of SMS. Twitter’s co-founder Jack Dorsey initially imagined it as a communication platform based on SMS, where friends could keep tabs on what the individuals...
With more than 26.3% of the worldwide online population and over 60 million active business pages, Facebook has become one of the largest markets among all social media platforms for businesses of all scales and types to target their audience...
Instagram started out a platform for the millennials and was all about sharing pictures. The demographics consisted of people between the age group 16-30. Over time Instagram has shifted out to be one the best plaforms for selling consumer...
The Coronavirus crisis has critically affected the economy of the world and has forced various businesses to take a step back. It also has had a serious impact on Consumer Search Behavior and PPC performance. As a response to these changing...
A social media marketer’s toolbox is important to enable you to reach and connect with your audience. Specifically, with the outbreak of COVID-19, it is essential to blend with the changing trends, improve communication with your audience...
The global pandemic had led to distress and uncertainty among people. Efforts are being done to handle the same, to minimize the effect of the same on people. There is one way all Digital Marketers can contribute too. Yes, you heard it right. You...
From the time that the concept of business has emerged, marketing has always remained customer-centric. The way of delivering services and products has changed but the strategies survived without being altered. Technologies did bring revolution...
Digital marketing is all about using digital platforms for marketing purposes. It concocts the use of the internet, mobile devices, social media, search engines, and other channels to reach consumers. Some marketing experts...
In the current situation of Lockdown where we have been succumbed to compromise on our social life and instructed to stay at home, social media has emerged to be our only rescue! In fact, according to ComScore, the number of minutes spent by...
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