7 Marketing tips to build your brand on Instagram

May 29, 2020 by Ruchika Bajaj

Instagram started out a platform for the millennials and was all about sharing pictures. The demographics consisted of people between the age group 16-30. Over time Instagram has shifted out to be one the best plaforms for selling consumer...

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Digital Marketing plan post COVID-19

May 19, 2020 by Ruchika Bajaj

The Coronavirus crisis has critically affected the economy of the world and has forced various businesses to take a step back. It also has had a serious impact on Consumer Search Behavior and PPC performance. As a response to these changing...

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Top 10 social media tools to work with during COVID-19

May 8, 2020 by Sandeep Bajaj

A social media marketer’s toolbox is important to enable you to reach and connect with your audience. Specifically, with the outbreak of COVID-19, it is essential to blend with the changing trends, improve communication with your audience...

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Spread positivity through your content during this COVID-19 crisis

April 27, 2020 by Ruchika Bajaj

The global pandemic had led to distress and uncertainty among people. Efforts are being done to handle the same, to minimize the effect of the same on people. There is one way all Digital Marketers can contribute too. Yes, you heard it right. You...

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Digital Marketing for Small Companies and Startups

April 20, 2020 by Sandeep Bajaj

From the time that the concept of business has emerged, marketing has always remained customer-centric. The way of delivering services and products has changed but the strategies survived without being altered. Technologies did bring revolution...

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Digital Marketing: A beginner’s guide.

April 12, 2020 by Sandeep Bajaj

Digital marketing is all about using digital platforms for marketing purposes. It concocts the use of the internet, mobile devices, social media, search engines, and other channels to reach consumers. Some marketing experts...

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Managing Work From Home in the time of COVID-19

April 6, 2020 by Ruchika Bajaj

In the last few days, many companies have rolled out a work from home policy to curb the spread of COVID-19. Work from home is not a new concept. World across many companies, mostly IT based, provide the said facility to their employees. So those...

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Social Media Advertising in the time of Quarantine

March 31, 2020 by Sandeep Bajaj

In the current situation of Lockdown where we have been succumbed to compromise on our social life and instructed to stay at home, social media has emerged to be our only rescue! In fact, according to ComScore, the number of minutes spent by...

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The key social media trends of 2020

March 16, 2020 by Ruchika Bajaj

Social media plays a versatile role in online marketing. 44% of consumers reported having increased personal usage of social media in the last six months. It has helped the social media marketers to target the audience and driving them down the...

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How BESI helps startups grow through Social Media Marketing

February 1, 2020 by Sandeep Bajaj

The business world is aware of the importance of social media which is essential for their success. Social media has become a vital medium for marketing and communications that no startup or big national company can afford to ignore. Social media...

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Mobile Marketing – Bulk SMS

January 10, 2020 by Ruchika Bajaj

What is Bulk SMS Marketing? Bulk SMS marketing is a popular way to meet your market goals. People are already aware of the benefits of SMS Marketing. It is 97% of the time that people instantly read the texts they receive. Thus, if you have...

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Benefits of Social Media Marketing

December 10, 2019 by Sandeep Bajaj

Social Media Marketing Nowadays, Social Media Marketing is a key element for online promotion. According to a survey, about 90% of the marketers have claimed that social media generated tremendous exposure for their company. Ad Agencies use...

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