Author page: Ruchika Bajaj

HomeAuthor page: Ruchika Bajaj

7 Marketing tips to build your brand on Instagram

Instagram used to be for the younger and immature generation who would post filtered pictures of their pets or food items. But with the advent of digital marketing, businesses have adopted Instagram as one of their main tools for generating...

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Digital Marketing plan post COVID-19

10 days ago by Ruchika Bajaj

The Coronavirus crisis has critically affected the economy of the world and has forced various businesses to take a step back. It also has had a serious impact on Consumer Search Behavior and PPC performance. As a response to these changing...

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Spread positivity through your content during this COVID-19 crisis

April 27, 2020 by Ruchika Bajaj

The global pandemic had led to distress and uncertainty among people. Efforts are being done to handle the same, to minimize the effect of the same on people. There is one way all Digital Marketers can contribute too. Yes, you heard it right. You...

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Managing Work From Home in the time of COVID-19

April 6, 2020 by Ruchika Bajaj

In the last few days, many companies have rolled out a work from home policy to curb the spread of COVID-19. Work from home is not a new concept. World across many companies, mostly IT based, provide the said facility to their employees. So those...

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The key social media trends of 2020

March 16, 2020 by Ruchika Bajaj

Social media plays a versatile role in online marketing. 44% of consumers reported having increased personal usage of social media in the last six months. It has helped the social media marketers to target the audience and driving them down the...

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Mobile Marketing – Bulk SMS

January 10, 2020 by Ruchika Bajaj

What is Bulk SMS Marketing? Bulk SMS marketing is a popular way to meet your market goals. People are already aware of the benefits of SMS Marketing. It is 97% of the time that people instantly read the texts they receive. Thus, if you have...

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