HomeAuthor page: Ruchika Bajaj

Marketing via videos is the No.1 social media strategy

July 31, 2020 by Ruchika Bajaj

What is video marketing? Video marketing is the new go-to option for social media marketers and businesses in order to boost brand awareness and gain potential customers. Video marketing is highly-engaging and known to improve customer retention...

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6 Effective Ways To Improve Marketing With Chatbots

July 10, 2020 by Ruchika Bajaj

The most significant way by which companies can improve their brand presence and conversion rates is via customer interaction. Any type of customer interaction that a business has, whether it is through one’s website, social media...

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9 Proven Tips To Increase Your Twitter Engagement

June 19, 2020 by Ruchika Bajaj

The idea of Twitter was cultivated in 2006 primarily due to the expensive rates of SMS. Twitter’s co-founder Jack Dorsey initially imagined it as a communication platform based on SMS, where friends could keep tabs on what the individuals...

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7 Marketing tips to build your brand on Instagram

May 29, 2020 by Ruchika Bajaj

Instagram started out a platform for the millennials and was all about sharing pictures. The demographics consisted of people between the age group 16-30. Over time Instagram has shifted out to be one the best plaforms for selling consumer...

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Digital Marketing plan post COVID-19

May 19, 2020 by Ruchika Bajaj

The Coronavirus crisis has critically affected the economy of the world and has forced various businesses to take a step back. It also has had a serious impact on Consumer Search Behavior and PPC performance. As a response to these changing...

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Spread positivity through your content during this COVID-19 crisis

April 27, 2020 by Ruchika Bajaj

The global pandemic had led to distress and uncertainty among people. Efforts are being done to handle the same, to minimize the effect of the same on people. There is one way all Digital Marketers can contribute too. Yes, you heard it right. You...

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Managing Work From Home in the time of COVID-19

April 6, 2020 by Ruchika Bajaj

In the last few days, many companies have rolled out a work from home policy to curb the spread of COVID-19. Work from home is not a new concept. World across many companies, mostly IT based, provide the said facility to their employees. So those...

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The key social media trends of 2020

March 16, 2020 by Ruchika Bajaj

Social media plays a versatile role in online marketing. 44% of consumers reported having increased personal usage of social media in the last six months. It has helped the social media marketers to target the audience and driving them down the...

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Mobile Marketing – Bulk SMS

January 10, 2020 by Ruchika Bajaj

What is Bulk SMS Marketing? Bulk SMS marketing is a popular way to meet your market goals. People are already aware of the benefits of SMS Marketing. It is 97% of the time that people instantly read the texts they receive. Thus, if you have...

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